LeBron James Signs $15 Million Annual Advertising Deal with Polymarket

LeBron James has reportedly signed a $15 million annual advertising contract with prediction market platform Polymarket, according to Front Office Sports. The outlet cited multiple sources on Thursday (local time), stating that James will serve as an advertising model for Polymarket, not as an investor. The exact duration of the deal remains unclear, but it involves ongoing collaboration including social media posts and content creation. James' promotional activities will focus on American football rather than basketball.