Ripple Partners with University of Louisville Athletics for Sports Sponsorship

Ripple has entered into a multi-year sports sponsorship agreement with the University of Louisville Athletics department, beginning the 2026-27 season. The partnership will feature XRP branding at KFC Yum Center's Deny Crum Court, home to the Louisville basketball teams. XRP logos will be prominently displayed across the venue, including on broadcast scoreboards and social media platforms. Additionally, Ripple will sponsor financial and technology education programs focused on traditional finance and digital assets for student-athletes and campus communities.